Asians@, 2024
Role
Art Director / Illustrator
Deliverables
Design System
Project Description
Asians@ is an internal employee resource group at YouTube. Together with two other designers, we created a design system for the group that previously had inconsistencies from year to year. There was a need to have a unified system that could be used for email communications, events, and resource sharing throughout the company.
Process
Our creative process was inspired by a unifying element that resonated with our diverse cultural backgrounds: the common thread of food. The visual language of the branding is rooted in the aesthetics commonly found on sauce and oil labels. Furthermore, the hand-lettering of the final logo was crafted to convey a sense of unity and inclusivity among the members of the ERG.
